Rinku Blog

Notes for media buyers

Practical articles on tracking, zone optimization and traffic quality, from the team building Rinku.

Multi-Event Conversions: Counting the Whole Funnel

Multi-Event Conversions: Counting the Whole Funnel

Most offers do not pay at a single moment. A user registers, a share of them deposit a few days later, a smaller group goes on to buy or deposit again, and every one of those steps is…

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Auto-Optimization: Catching a Bad Zone Before It Catches You

Auto-Optimization: Catching a Bad Zone Before It Catches You

Every media buyer has lived through the same morning. You open your dashboard after a night of running traffic and find a few zones that spent all night burning through budget without a…

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Discrepancy: The Gap Between What Your Traffic Source Says and What You Actually Get

Discrepancy: The Gap Between What Your Traffic Source Says and What You Actually Get

Every media buyer has had this moment. The traffic source dashboard says 10,000 clicks. Your tracker says 8,500. Nobody stole anything, nobody lied, and yet the numbers don't match. That…

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